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Chinese car brands in Spain are experiencing unprecedented growth and already account for around 10% of new registrations. This phenomenon is driven by aggressive pricing, electrified models , and a consumer base that is increasingly less loyal to traditional brands
By Jordi Company
Published on: January 25, 2026 at 10:05
Chinese car brands in Spain disrupt the market
Competitive prices, electrification and less brand loyalty are driving the rise of Chinese manufacturers in the Spanish automotive market.
Chinese car brands in Spain disrupt the market
Chinese-branded cars already account for around 10% of those sold in the Spanish market , double the figure for 2024, and this number is expected to continue rising this year with the arrival of new competitors joining the twenty or so brands already present in our country.
Chinese automakers have found in Spain a market with consumers less loyal to car brands and more price-sensitive, which is allowing them to grow more compared to other European countries.
Chinese brands have been rising to the top of the sales rankings with a diverse strategy that ranges from buying historically European brands, as in the case of the formerly British MG ; to alliances with European groups, as is the case with Leapmotor , or the entry with their own brands such as Omoda and Jaecco from the Chery group .
In total, brands from the Asian giant’s group registered just under 120,000 units in Spain in 2025, representing around 10% of the more than one million registrations that took place last year in Spain.
The private channel drives sales growth
The best-selling model was MG, which registered 45,163 units, after its registrations rebounded by 46.78%, driven by the MG ZS model, with 23,731 vehicles, which is in third place among the best-selling models in Spain in 2025, only behind the Dacia Sandero and the Renault Clio.
For its part, registered 25,556 vehicles of all its cars in Spain, which represents quadrupling the sales of a year earlier, among which the 
Seal U stands out, with 10,366 units, which the brand itself defines as an electric family SUV, with a price that is slightly above 40,000 euros.
Indeed, the surge in sales of vehicles from these brands coincides with the electrification crossroads facing the automotive market.
Despite recent European decisions aimed at extending the deadline for all cars sold to be electric, the European automotive industry must adapt to a new reality where Asian competitors have been gaining ground.
The Chery group, with its Omoda and Jaecoo brands, has also been climbing the ranks in recent months. Specifically, Omoda sold 13,963 units, almost 80% more than a year earlier, and Jaecoo sold 9,728 units.
Among the other brands, Ebro added 12,459 units in its first full year after its relaunch, and Leapmotor closed the year with 2,975 units.
New Chinese brands will arrive in Spain in 2026
New Chinese brands are expected to enter the Spanish market in 2026, such as Denza, a luxury brand from the BYD group; 
; and Changan, which hopes to bring several models to Spain.
In addition to electrification, another catalyst that has boosted sales of Chinese brands has been the ” diversified offer ” that caters to the individual Spanish buyer, according to the national employers’ association for the vehicle distribution sector (Ganvam) .
Ganvam points out that sales for these brands are concentrated primarily in the private customer channel, unlike other manufacturers who divide their market share between this channel and company fleets. Specifically, almost 70% of sales for Chinese brands are directed to the private customer channel, compared to the market average of 46.3%.
Ganvam’s general manager, Fernando Miguélez, highlights the ” very competitive ” prices of Chinese vehicles, which also offer advanced equipment and technology, in a context where ” new vehicles are becoming less accessible to middle-income earners .”
For his part, the general manager of Faconauto, José Ignacio Moya, points out that for dealerships the rise of Chinese cars has not been a threat, but an opportunity to diversify and grow.
Morales adds that its arrival has generated employment, investment, and a greater range of options for consumers, and emphasizes that it represents ” a clear opportunity for the market and the Spanish economy, although it also poses industrial challenges .”
Original:https://www.ecoticias.com/movilidad-electrica/marcas-de-coches-chinas-en-espana-ventas
